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Results: “One Thought” for 2016
As we roll into 2016 I wondered what was on the minds of other Marketing Technologists? I was curious what direction Marketing Technology would go in responding to: “what’s on your mind?.” Thank you...
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Curated: ROI of Customer Experience INFOGRAPHIC
Customer Experience is more than the latest Marketing fad. It produces results. Source: ROI of Customer Experience (Infographic) The post Curated: ROI of Customer Experience INFOGRAPHIC appeared first...
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How To Amp Up Your Digital Marketing #CoolTools
The recent MFEA Digital Summit drew digital marketers from the asset management industry. The agenda covered important topics including: Marketing Automation Platforms, Sales Enablement, Content...
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Connect with me at Dreamforce #DF16, if…
Connect with me at Dreamforce As I finalize my preparations for my inaugural trip to the Salesforce Dreamforce conference, I’m reaching out to the 170,000+ attendees. If you have potential solutions...
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Top Dreamforce 2016 Take-Aways
This was my first Dreamforce conference and while I enjoyed seeing U2 and Flo Rida, I was there to learn more about Pardot and the Salesforce universe. Top Dreamforce 2016 Take-Aways How Applying...
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How to Gain Organizational Buy-In for MarTech Investments
Recently I had a chance to attend a local Boston event with about 50 Marketing Technology professionals. I had the pleasure of facilitating a table discussion on “How to Gain Organizational Buy-In for...
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2016: A Beer In Review
2016: crappy year. great beer The end of the year is a great time to look back on times spent with friends and family. Despite being, generally, a sucky year, my family was blessed with good health and...
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Lately Lets You Say Goodbye to Marketing Spreadsheets
Recently I had an opportunity to demo a new social media management tool called “Lately”. Lately has some very interesting features, most notably a content generator which takes long form content and...
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Let me show you how to love your job search
If you’ve ever conducted a job search you quickly realize one of the biggest challenges is keeping track of who you’re networking with. By the third week you’re likely awash in post it notes. Perhaps...
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Why I Joined Cutter Associates
I’m excited to announce I have joined Cutter Associates as a Director in the Client Facing practice. As a consultant at Cutter Associates I will be helping Asset and Wealth Managers with their...
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